WHERE BRANDS
BECOME EXPERIENCES

About Us

Creating Experiences That Inspire

At Wasm Innovation, we create experiences that inspire people and strengthen brands. From major events and exhibitions to immersive Production & Activations, EXHIBITIONS & TRADESHOWS campaigns, and brand collaborations, we bring strategy, storytelling, and design together to shape moments that last.

OUR MISSION

To deliver experiences that bring brands to life through creativity, precision, and purpose.

OUR VISION

To be a leading force in experiential EXHIBITIONS & TRADESHOWS; creating moments that inspire, connect, and leave a lasting impression.

OUR VALUES

Creativity, Commitment, Sustainability

+00 Clients
+000 Events
+00 Employees
+00 Cumulative
Experiences

WHAT WE DO?

Brand Experiences

Event Activation

Consultancy

EXHIBITIONS & TRADESHOWS Campaigns

Crowd Management and Accreditation

Employee Engagement Events

Giveaways

Exhibition and Tradeshows

Start your experience

PROJECT

Almajdouie Peugeot & Citroën

Jeddah, 2023

Production, Activation Management

SAMACO

Riyadh, Jeddah, Dammam

Brand activation, Media campaign, Test drives, Media drive experience

RETAL URBAN DEV HOARDINGS

PRODUCTION & ACTIVATIONS

QIDDYAH AL-AWAL PARK ACTIVATION

Design, Production

NISSAN PETROMIN NATIONAL DAY ACTIVATION

Riyadh, 2024

Design, Production

MASHAREQ CO. HAJJ & UMRAH EXHIBITION

Jeddah, 2024

Design, Production

THAKHER DEVELOPMENT

Cityscape 2024

Design, Production

AL MASIAH HAJJ & UMRAH EXHIBITION

Jeddah - 2024

Design, Production

NOURNET LEAP

Riyadh - 2024

Design, Production

PORSCHE

Riyadh - 2019

Brand activation, Media campaign

BENTLEY LAUNCH

Riyadh - 2019

Launching Ceremony, Product Activation, Media Campaign

FORMULA E

Al Majdouie Diriyah- 2024

Stage Implementation Guest, Management

PORSCHE 911 LAUNCH

Jeddah - 2012

Event Planning, Event Design, Production, Media Coverage

TATA IPL AUCTION

Jeddah - 2025

Event Planning, Managing Permits & Logistics, Event Design, Production

OUR PROJECT FOOTPRINT

stc
Qiddiya
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mashareq
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WASM Chairman
Chairman

ABDULLAH ALREFAE

As the chairman of WASM innovation, Abdullah Alrefae brings a fresh perspective to the marketing landscape. With a passion for innovation and a commitment to excellence, he is dedicated to establishing the agency as a go-to partner for creative solutions.

WASM
INNOVATION