At Wasm Innovation, we create experiences that inspire people and strengthen brands. From major events and exhibitions to immersive Production & Activations, EXHIBITIONS & TRADESHOWS campaigns, and brand collaborations, we bring strategy, storytelling, and design together to shape moments that last.
To deliver experiences that bring brands to life through creativity, precision, and purpose.
To be a leading force in experiential EXHIBITIONS & TRADESHOWS; creating moments that inspire, connect, and leave a lasting impression.
Creativity, Commitment, Sustainability






As the chairman of WASM innovation, Abdullah Alrefae brings a fresh perspective to the marketing landscape. With a passion for innovation and a commitment to excellence, he is dedicated to establishing the agency as a go-to partner for creative solutions.